Oysters And Gold Leafing At Billy Reid

Billy Reid brings the cool. His home and stores have been in so many interiors mags (and GQ, here), has been recognized by CFDA twice now, and this Florence, Alabama flagship store started out in a house where his design gallery was located upstairs (now the design gallery is in the back of the downtown shop plus there’s one in NYC). There are now two Billy Reid shops in Atlanta, plus Austin, Charleston, Chicago, Dallas, Houston, Nashville, New Orleans, two in NYC, and one in DC.

Before this month, Anne and I last visited the Florence shop in spring, when these strings of oysters were up. Billy made oysters the focus of a spring-summer print.


And by all accounts I know, Billy’s just a super nice guy. He emailed me years ago just checking in and thanking me for mentioning him here on DFK, which was really, really kind.

Various works by Butch Anthony are scattered about:

The aesthetic of the shop is sleek but also worn and well-loved, and his clothes have similar freshness that’s also really familiar and classic.

On our visit last week, the oyster strings were gone and up instead was a wood feature that had some gold leafing. From their Insta:

Store Interiors – Florence ūüď∑ @kaylabrann

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The pic below is from one of the dressing rooms, where the wall is papered with prints of old photographs (mmmmm…I tried on the dress below last week, but the arms fit a little tight and everything else fit a little too loose). Love Billy’s looks, though. And he’s forever doing fun collabs, like with Levi’s, J. Crew, K-Swiss, and Coach (yeowch, and an apron with John Besh). Last year: lux mardi gras beads, though they’re no longer available.


Vogue has a feature on ‘Doutzen Kroes and Family Take the Season‚Äôs Best Topcoats on a Tour of the Bayou‘ in the Feb 2018 issue with a Billy Reid suit and ooooh those pics.